Upcoming Events

24 Apr 2014 • Saginaw Valley State University

Superbowl Advertising
Creative Strategies

SVSU in the Curtiss Hall Banquet Rooms
April 24, 2014 • 11:45-1PM

Rama Yelkur, dean of the College of Business and Management at Saginaw Valley State University, is one of the nation’s leading experts on whether viewers find ads to be likable.

The stakes are high; a 30-second commercial during this year’s Super Bowl broadcast costs $4 million. Yelkur has studied Super Bowl ads for 20 years and says there are certain factors that can predict whether an ad will appeal to viewers. 

About the speaker: Rama Yelkur is Dean & Professor at the College of Business & Management at Saginaw Valley State University.  She holds a doctorate from Mississippi State University, and has taught at Texas A&M International University and the University of Wisconsin-Eau Claire. Dr. Yelkur’s research has appeared in International Business ReviewJournal of Advertising Research, Services Marketing Quarterly, Journal of Euromarketing, Journal of Marketing Communications, Journal of Global Academy of Marketing Science, Journal of International Marketing and Marketing Research, and Business Horizons among others.

Rama has extensive consulting experience in Sports Marketing, Advertising and Sponsorships with organizations such as Kimberly Clark, NBC Universal and the NFL. Her work on Super Bowl advertising effectiveness and likability of commercials was cited in national media including the Wall Street Journal, Kiplinger and USA Today.  This research was published in the New York Times and Forbes Magazine, cited in Fortune Magazine in addition to academic journals such as the Journal of Advertising Research and Journal of Marketing Communications. She is frequently contacted by CNBC, CNN, FOX TV, and producers of shows and media buyers regarding Super Bowl Advertising.  


Latest News

At the District 6 Regional competition, held on March 15th, 2014 in Lafayette, Indiana, two professional entries earned a Regional Silver ADDY.

B+B Marketing Communications of Midland
Dow Sochi 2014 Olympic Hospitality

RedPoint Design Direction of Midland
To Honor the Treaties website

Two student graphic designers also received Regional Silver ADDY Awards. Katie Adcock, art directed by Shaun Bangert from Saginaw Valley State University for Specialized Bike Catalog; and Kaitlyn Zumbach graphic design student, art directed by Thomas Canale, from Saginaw Valley State University for Pit & Balcony Re-branding.

Monica M. Lynch of Saginaw Valley State University and recipient of the $500 AAF–GLBR Student Scholarship was recently hired by AAF member, F.P. Horak IMPRESS Creative Group, March of 2014. Monica met F.P. Horak at the 2014 ADDY Awards where she received the scholarship for her Graphic Design portfolio.

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